Company Overview
MARKETview gives colleges and universities an analytical advantage in achieving their goals. Using higher education’s only aggregated, real-time student data set, we provide insights that are customized to address each partner’s key objectives. We then follow that up with actionable steps they can use to make better, more informed enrollment, marketing, and financial aid decisions.
Headquartered in Richmond, Virginia, the company serves a rapidly growing number of partners nationwide, helping them navigate the shifting landscape of higher education.
The Role in Brief:
MARKETview is seeking a results-driven, consultative sales professional to join our growing team. This individual will play a pivotal role in accelerating our impact across the higher education sector by building trusted relationships with institutional leaders and advancing strategic enrollment goals through MARKETview’s real-time data intelligence platform.
As a key member of our Business Development team, the Director will lead the full sales lifecycle—from lead qualification and stakeholder engagement to deal closure and relationship cultivation. This role collaborates closely with Executive Leadership, Marketing, and Client Services, and plays a central role in refining and scaling our go-to-market strategy.
We are looking for a natural relationship-builder who thrives in a fast-paced environment and is motivated by driving impact and delivering results.
Key Responsibilities
- Build and nurture strategic relationships with senior higher education leaders, including Presidents, Provosts, and Vice Presidents.
- Conduct thoughtful discovery conversations to understand institutional challenges and align MARKETview’s solutions with strategic objectives.
- Deliver tailored product demonstrations that highlight MARKETview’s unique value in enrollment management.
- Lead and manage all stages of the business development process, from initial outreach to signed agreement, ensuring a seamless and value-driven experience for prospects.
- Collaborate with Executive Leadership to continuously improve business development strategies and processes.
- Partner with Marketing to inform campaign strategies and accelerate pipeline velocity.
- Track and exceed growth targets through pipeline management and disciplined execution.
- Represent MARKETview at conferences, events, and campus visits, serving as a credible and trusted advisor.
- Provide market intelligence and insight to support innovation and product evolution.
Minimum Qualifications
- Bachelor’s degree required.
- 5+ years of experience in B2B consultative sales, higher education admissions, or enrollment management (experience in both preferred).
- Demonstrated ability to build credibility with senior leaders and guide complex decision-making processes.
- Track record of consistently exceeding sales or growth targets.
- High emotional intelligence with strong interpersonal, presentation, and communication skills.
- Comfortable using data and storytelling to connect challenges with solutions.
- Proficient in CRM systems (e.g., HubSpot, Salesforce) and experienced in managing a disciplined pipeline.
- Self-starter with strong work ethic, attention to detail, and time management skills.
- Willingness to travel for meetings, conferences, and on-campus presentations.
Preferred Qualifications
- Experience with long-cycle, relationship-based sales processes.
- Executive presence and confidence engaging with C-level stakeholders.
- Experience coaching or consulting with institutional decision-makers.
- Strategic mindset with a curiosity-driven approach to learning and problem-solving.
Why MARKETview Education Partners?
The MARKETview team is united by a common passion to improve higher education access and the performance of colleges and universities. This is the spirit that drives every client partner relationship, as we serve the mission of each with an unwavering commitment to their goals and success. We are looking for equally passionate team members with a similar disposition and willingness to put the success of others – partners and teammates – before their own. If this is you, you’ll fit right in.
Job Type: Full-time, on-site
Location: Richmond, VA
Equal Opportunity:
MARKETview Education Partners is an equal opportunity employer. We are committed to building a diverse and inclusive environment for our employees and do not discriminate based on any status protected under federal, state, or local law.
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Qualified candidates must be legally authorized to work in the United States without employer sponsorship for a work visa, both currently and in the future.